Making it Happen
New
Market Introduction programs touch all parts of an
organisation, and improving the process inevitably impacts
many people in many areas.
Acknowledging this fact and incorporating change management
and communications as critical themes within the design and
implementation of any NMI program redesign can make the
difference between success and failure of the new process.
At Consulter we take this seriously. Our methodology for the
design and implementation of a New Market Introduction
process is successful because it ensures the engagement and
ownership of as many people as possible from the outset.
Typically, internal teams of subject experts and opinion
formers become intimately involved in the design and
definition of the new process.
One of these teams is usually charged with change management
and communications, and works to harness all existing
internal mechanisms to support the aims and benefits of the
project.
The teams quickly become the champions of the new process
– a process that they have designed, and a process that
they believe is perfectly suited to the needs of their
particular organisation.