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OUR CLIENTS

There is no such thing as a ‘typical’ New Market Introduction program. Geography, technology, regulatory environment and, most importantly, the internal complexity of the organisation all determine the scale of the task. In some organisations NMI timescales are measured in days and weeks; in others, months and years. In all instances a rigorous approach that imposes marketing discipline and ownership reduces delay and maximises the chances of market success.

Consulter’s approach is equally appropriate in mid-tier corporates and in SMEs. It delivers tangible benefits regardless of timescale or complexity, whether the starting point is a new market concept, or service concept.

We consult to emerging companies and not-for-profit organisations. Our blue-chip clients include: